Want to see a great example of sloppy branding? Look no further than Lumber Liquidators’ jumble of different sign designs.

No two Lumber Liquidators locations look alike.

Is this part of Management’s “strategy?” Is that a strategy to confuse consumers and devalue the brand? Because it seems to be having that exact effect.

LL shares are down to a lowly $9.70 today. Are you happy shareholders?

Sloppy Brand. Sloppy Management. Let’s Clean up this Sloppy Mess.

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