Want to see a great example of sloppy branding? Look no further than Lumber Liquidators’ jumble of different sign designs.
No two Lumber Liquidators locations look alike.
Is this part of Management’s “strategy?” Is that a strategy to confuse consumers and devalue the brand? Because it seems to be having that exact effect.
I have been invested in LL since the Tilson thing started and the 60 minutes debacle. To say I am disgusted with the lack of progress is an understatement for sure. I have lost tons of money here and will never recover ir while management seems to care less and continues to receive bonuses for lousy performance.
I’d like to know what we’re paying all these execs for.
1. There is no unified brand
2. Incompetent sourcing dept – 25% tariffs and we’re the only ones buying wood from China
3. No investor relations team answering any calls/questions
4. No public relations – 0 press releases on anything at all, always complete radio silence from the company
5. Crappy Facebook marketing team (is it a summer job for high school students?)
6. Incompetent Sales/Operations dept – Store hours that rival the working hours of the DMV
Honestly, I think we can fire 80% of HQ and have the company run on auto-pilot. Couldn’t get any worse in my mind, and maybe some blue collar guy steps up and makes a call to a Vietnamese factory and places an order. Perhaps a few sales guys would a little later into the night to secure a sale.
Seriously, how hard could this be!!!
The only thing this management team has been able to do consistently is destroy shareholder value. Perhaps that’s why no member of management or the board has purchased a single share of the company on the open market, despite the sub-$10 price. Please Join LLVC at the following link http://rebuildll.rizzicapital.com/about-us. Our members already control 5% of the shares, and every little bit counts in a proxy fight.