I am not.

Retail specialists cost about $300 per hour to hire for consulting gigs and the company has probably burned through dozens of them over the years, with very little to show for it. Fundamentally, a retail expert is not needed to fix the gross margin issue. A retail expert would never dare to propose such a simplistic solution as “raising prices” as that would be too common to justify their consulting fee. But it is the only solution.

How do I know it is the only solution?

Management has tried everything else and margins are still nowhere near where they need to be. This is the last remaining option. Let’s try it.