Our goal is not to use any financing to pay for the re-branding initiative.  The company must self generate the cash needed. This is why it is critical to use low cost methods to increase sales and gross margin. The easiest and cheapest way to increase sales is to increase store hours. Every competitor has longer stores hours than LL. Morning and evenings hours must be extended, even if there is just a skeleton crew of employees per store during those off peak hours. Then, to boost margin, prices must increase 1% across the board. The sales impact will be minimal, but the profit impact will been enormous. This will generate the money needed for a re-branding.