Maybe it can be used for something else in the future, but for now, it should be retired. The company does not sell lumber, and it is not in the business of liquidating inventory. At this point, the name signifies cheapness and discounting, which may resonate with a subset of consumers, but is clearly missing the mark currently. With the various scandals over the years, the brand is tainted and should simply be changed. It would cost more, take more time and be more risky to rebuild the brand rather than just starting over.